Hameedia Partners Sri Lanka Tennis as the Official Clothing Sponsor of SLTA

The official agreement with Hameedia and Sri Lanka Tennis

Continuously setting the benchmark in the fashion industry, Hameedia, Sri Lanka’s leading menswear specialist has partnered with Sri Lanka Tennis as the official clothing sponsor of the Sri Lanka Tennis Association (SLTA). Hameedia will provide clothing for three SLTA events a year from June 2014 to May 2015. Hameedia will also provide SLTA with clothing for the organization and playing kits for tennis players participating in the Davis Cup, the Federation Cup and all wheelchair tournaments.

Commenting on the partnership with the Sri Lanka Tennis Association, Fouzul Hameed, Managing Director, Hameedia stated, “Hameedia is honoured to be associated with Sri Lanka Tennis and we look forward to supporting our national tennis players who represent Sri Lanka around the world. Every member of each tennis team is a unique brand ambassador for Sri Lanka and Hameedia. These athletes are continuously in the spotlight and receive a great deal of local and international attention and publicity. During our sponsorship period, I will personally train the players on the intricacies of etiquette and the diverse demands of total grooming. Hameedia has a very strong local and international track record and has been impacting fashion in the country and abroad for decades.”

The Sri Lanka Tennis Association envisions Sri Lanka becoming one of the top three tennis playing nations in Asia.  SLTA is dedicated to promoting Sri Lanka Tennis throughout the country and popularizing tennis as a professional sport as well as part of a healthy lifestyle.  The association strives to develop tennis professionals in the country while working towards building a sustainable talent pool of players. SLTA specifically targets Sri Lankan youth in schools, who are the next generation of world class tennis players.

Highlighting the importance of the partnership with Hameedia, Iqbal Bin Issack, President, Sri Lanka Tennis Association stated, “It is a special day for Sri Lanka Tennis as we enter into a partnership with the Hameedia Group. This sponsorship will enhance the brand images of both Hameedia and Sri Lanka Tennis, when proud Sri Lankan tennis players represent our country under the theme of ‘one nation, one passion’.

Hameedia is also the official formal clothing partner of Sri Lanka Cricket and dresses the national cricket team. The company, remains committed to sharing expertise and professionalism with members of both national teams, to enable each player to look good, stand out and make a statement during every local and international appearance.  Hameedia, established in 1949, has grown to become a household brand in Sri Lanka. Hameedia is renowned for high quality, custom tailoring and ready-made suits and shirts for gents. The men’s clothing specialist multiband retail stores include brands such as Envoy, Le Bond, Signature, Raymond, Lee and Adidas. With a network of over 30 outlets across Sri Lanka, Hameedia has also been growing its presence globally with outlets in the Maldives and Australia.