 |
| Samsung |
Samsung No. 4 in CE / IT Sector Valuation
Samsung Electronics, a global leader in technology has been ranked as the 8th most valuable brand by the Interbrand Brand Valuation. In the recently released IBV results on September 30th, 2013, Samsung accomplished the third highest growth rate of 20.4% and ranked No. 8 with a brand value of US $39.6 billion.
The company’s outstanding growth can be attributed
to reaching the No.1 position in the smartphone market share globally,
continuously strengthening its leadership position in the TV category, and
strategically branding itself consistently across other digital product
categories.
"Moving forward
with plans to be a brand
that consumers are longing for, we've unfolded a number of activities such as a
new brand strategy called the Brand Ideal, which includes a greater focus
on social purpose" said Samsung's CMO Sue Shim.
Brand Value Summary
·
Samsung
brand value is $39.6B, and the company is globally ranked No. 8 (No. 4 in the
IT industry).
·
Brand value
is increased by 20%; the rank increased by one place—from No. 9 in 2012
※ The brand value growth for top 100 companies is 8%; CE/IT industry
average growth is 15%
Year
|
‘04
|
‘05
|
‘06
|
‘07
|
‘08
|
‘09
|
‘10
|
‘11
|
‘12
|
‘13
|
Value(B$)
|
12.6
|
15
|
16.1
|
16.9
|
17.7
|
17.5
|
19.5
|
23.4
|
32.9
|
39.6
|
Rank
|
21
|
20
|
20
|
21
|
21
|
19
|
19
|
17
|
9
|
8
|
% CHG
|
16%
|
19%
|
8%
|
4%
|
5%
|
-1%
|
11%
|
20%
|
40%
|
20.4%
|
The Key
Factors for Samsung’s Brand Value Increase are:
·
Significant financial improvements in major categories:
−
Substantial
market share increase in the mobile category
--
7 consecutive years of global No.1 market share in TV category
·
Clear brand aspiration and related marketing activities resulted in
overall score improvement:
−
Consistent
and continuous global brand marketing activities across every touch point were
made based on Samsung’s brand ideal.
−
Brand
ideal has been clearly communicated throughout the Samsung offices over the
globe.
·
Increased brand strength (BSS) in product category:
−
TV:
Strengthened category leadership by continuously introducing innovative
products
−
Mobile:
Deployed global product and marketing activities based on consumer needs and insight
−
Memory:
Improved brand understanding by clear and strong consumer communications
Top 100 Brand Rankings
Rank
|
Company
|
2013
Brand
Value
|
2012
Brand
Value
|
% CHG
|
Country
|
|
'13
|
'12
|
|||||
1
|
2
|
Apple
|
98,316
|
76,568
|
28%
|
United
States
|
2
|
4
|
Google
|
93,291
|
69,726
|
34%
|
United
States
|
3
|
1
|
Coca-Cola
|
79,213
|
77,839
|
2%
|
United
States
|
4
|
3
|
IBM
|
78,808
|
75,532
|
4%
|
United
States
|
5
|
5
|
Microsoft
|
59,546
|
57,853
|
3%
|
United
States
|
6
|
6
|
GE
|
46,947
|
43,682
|
7%
|
United
States
|
7
|
7
|
McDonald's
|
41,992
|
40,062
|
5%
|
United
States
|
8
|
9
|
Samsung
|
39,610
|
32,893
|
20%
|
South
Korea
|
9
|
8
|
Intel
|
37,257
|
39,385
|
-5%
|
United
States
|
10
|
10
|
Toyota
|
35,346
|
30,280
|
17%
|
Japan
|
11
|
11
|
Mercedes-Benz
|
31,904
|
30,097
|
6%
|
Germany
|
12
|
12
|
BMW
|
31,839
|
29,052
|
10%
|
Germany
|
13
|
14
|
Cisco
|
29,053
|
27,197
|
7%
|
United
States
|
14
|
13
|
Disney
|
28,147
|
27,438
|
3%
|
United
States
|
15
|
15
|
HP
|
25,843
|
26,087
|
-1%
|
United
States
|
16
|
16
|
Gillette
|
25,105
|
24,898
|
1%
|
United
States
|
17
|
17
|
Louis Vuitton
|
24,893
|
23,577
|
6%
|
France
|
18
|
18
|
Oracle
|
24,088
|
22,126
|
9%
|
United
States
|
19
|
20
|
Amazon
|
23,620
|
18,625
|
27%
|
United
States
|
20
|
21
|
Honda
|
18,490
|
17,280
|
7%
|
Japan
|
25
|
25
|
SAP
|
16,676
|
15,641
|
7%
|
United
States
|
35
|
30
|
Canon
|
10,989
|
12,029
|
-9%
|
Japan
|
40
|
41
|
Philips
|
9,813
|
9,066
|
8%
|
Netherlands
|
43
|
53
|
Hyundai
|
9,004
|
7,473
|
20%
|
South
Korea
|
46
|
40
|
Sony
|
8,408
|
9,111
|
-8%
|
Japan
|
52
|
69
|
Facebook
|
7,732
|
5,421
|
43%
|
United
States
|
57
|
19
|
Nokia
|
7,444
|
21,009
|
-65%
|
Finland
|
61
|
49
|
Dell
|
6,845
|
7,591
|
-10%
|
United
States
|
62
|
65
|
Panasonic
|
5,821
|
5,765
|
1%
|
Japan
|
83
|
87
|
Kia
|
4,708
|
4,089
|
15%
|
South
Korea
|
* New
Comers: Discovery
(No. 70), Duracell (No. 85), Chevrolet (No. 89); Out of BGB 100th:
Yahoo
CE / IT Industry Ranking
($Million)
Rank
|
Company
|
2013
Brand
Value
|
2012
Brand
Value
|
% CHG
|
Country
|
|
'13
|
'12
|
|||||
1
|
1
|
Apple
|
98,316
|
76,568
|
28%
|
United
States
|
2
|
2
|
IBM
|
78,808
|
75,532
|
4%
|
United
States
|
3
|
3
|
Microsoft
|
59,546
|
57,853
|
3%
|
United
States
|
4
|
5
|
Samsung
|
39,610
|
32,893
|
20%
|
Korea
|
5
|
4
|
Intel
|
37,257
|
39,385
|
-5%
|
United
States
|
6
|
6
|
Cisco
|
29,053
|
27,197
|
7%
|
United
States
|
7
|
7
|
HP
|
25,843
|
26,087
|
-1%
|
United
States
|
8
|
8
|
Oracle
|
24,088
|
22,126
|
9%
|
United
States
|
9
|
10
|
SAP
|
16,676
|
15,641
|
7%
|
United
States
|
10
|
11
|
Canon
|
10,989
|
12,029
|
-9%
|
Japan
|
11
|
13
|
Philips
|
9,813
|
9,066
|
8%
|
Netherlands
|
12
|
12
|
Sony
|
8,408
|
9,111
|
-8%
|
Japan
|
13
|
9
|
Nokia
|
7,444
|
21,009
|
-65%
|
Finland
|
14
|
14
|
Dell
|
6,845
|
7,591
|
-10%
|
United
States
|
15
|
15
|
Nintendo
|
6,086
|
7,082
|
-14%
|
Japan
|
About
Samsung Electronics Co., Ltd.
Samsung
Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones, personal
computers, printers, cameras, home appliances, LTE systems, medical devices,
semiconductors and LED solutions. We employ 270,000 people across 79 countries
with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
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World Business