Sri Lanka mulling global online retailer Rakuten

Sri Lanka mulling global online retailer Rakuten

As Lanka's exports to Japan topped US$ 223 million mark, Sri Lanka is mulling a strategic, fast-track entry to one of the most coveted online markets in the world – Japan.

"Japan is the second biggest retail market in the world. Japanese are also heavy internet users with a large e-commerce base. Using a top Japanese online giant like Rakuten could give Lankan exporters a wide-coverage and a low cost entry to this promising market" said Sujatha Weerakoone (DG-EDB).

DG Weerakoone was addressing the EDB organized event, 'Japan's Rakuten Platform for Sri Lankan Products' held for Lankan exporters on 02 May at EDB. The session consisted of a special in-depth presentation by Japan's Kanagawa based Takashi Yoshino (Principal, Y and F Associates LLC) who, in his presentation, shoed in-depth of the pros and cons, and how to create an online strategy for Lankan exporters to Japan.
Eager representatives from more than 40 Lankan export firms were present at the session.