 |
| – The Dulux Visualiser App allows a user to envision the room in various colour options before making a purchase. |
First augmented reality ‘picture it before you paint it’ app allows users to see their walls in hundreds of colours
AkzoNobel
Paints Lanka announced the global launch of the Visualizer app at an event
attended by Architects and Interior Designers at The Kingsbury Hotel recently. For the first time in their own home, this
new, ground-breaking app will allow users to colour their walls and see the
result in real-time, as they move about their rooms, before applying a single
drop of paint. The Dulux Visualizer app is free of charge and available now for
iPhones, iPads and Android
A 2013
Global Colour Survey from Dulux showed that 93% of respondents believed that
colour has the power to change a person’s mood and make them happy but over
three quarters (76%) were afraid of making the wrong colour choice. Dulux Visualizer aims to overcome this and
help people around the world dare to add colour to their lives.
With
an innovative use of augmented reality, customers are able to picture it before
they paint it and to see exactly how hundreds of real shades of paint would
look in their own rooms. The smart app can tell the difference between wall
space, furniture and fixtures and will cleverly paint around them in real-time,
as users move their smartphone or tablet about the room. Customers can quickly
and easily swap between paints and the app’s additional masking-tape feature
allows users to ‘tape’ off sections of their walls, paint each a different
colour, and view first-hand how shades work together.
 |
| Gerald de Saram, Managing Director at Akzo Nobel Paints Lanka addresses the audience at the Visualiser App launch |
A
world-first, the app is expected to evolve into an essential tool for consumers
and designers, saving them hours of time, increasing paint choices, inspiring and
enabling greater creative use of colour around the home. Dulux Visualizer app
will also serve as an invaluable news tool, keeping customers up-to-date with
the latest Dulux products and allowing them to try the new shades out
immediately.
Mr.
Jeremy Rowe - Managing Director, Decorative Paints South East & South Asia
commented: “We believe that colour has the power to change lives. With the
Dulux Visualizer app, we are excited to launch the ideal tool to encourage our
customer’s decorative daring and bold experimentation. After talking to over
5,000 customers, designers and painters for our 2013 Global Colour Survey, we
know that most of us agree that it takes confidence to express yourself through
colour and many of us are afraid of making the wrong choice. The Dulux
Visualizer app has been designed to alleviate that anxiety and unlock the
world’s creativity!”
 |
| Jeremy Rowe, Managing Director, Decorative Paints South East & South Asia introduces the Visualiser App. |
He
continued, “The Visualizer will allow everyone to picture it before they paint
it. Each and every user can now try out as many shades, combinations and
finishes as they please, as often as they like, so they can take that final
step and colour with confidence.”
The
Dulux Visualizer app is available for free from the iTunes App Store on iPhone
or iPad at bit.ly/1mMaYpl
and on Android at bit.ly/1nJfKnU.
The app is available in 27 countries, customised to the primary language of each.
Customers can visit www.dulux.lk to learn more.
About Dulux:
Dulux,
the market leader in the decorative paint industry offers a huge variety of
quality products for every situation and surface, including paints, lacquers
and varnishes and under coats.
Tags
Sri Lanka Business