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| Nicole Kidman and OMEGA President |
OMEGA celebrated its De
Ville Butterfly wristwatches with its brand ambassador Nicole Kidman at a
high-profile event on Thursday, 2 October.The Dongdaemun Design Plaza (DDP) in
Seoul was elaborately decorated for the launch where the Oscar-winning actress
was joined by Swiss singer/songwriter Bastian Baker and OMEGA president Stephen
Urquhart.
Urquhart introduced Nicole
Kidman, who has been an OMEGA brand ambassador since 2005. The actress was
warmly greeted by the audience when she took to the stage to chat about her
relationship with OMEGA, her reaction to the De Ville Butterfly and her visit
to Seoul. After an elaborate dinner, the evening's master of ceremonies Mark
Juh announced a surprise guest, singer/songwriter Bastian Baker, who is one of
OMEGA's newest brand ambassadors, and performed an intimate concert.
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| OMEGA |
The event was attended by
Chatham Luxury, distributors of the Omega Brand in Sri Lanka. During a
conversation withOMEGA president Stephen Urquhart at the press briefing, they discussed
his thoughts on the potential in the South Asian market. “OMEGA has invested
heavily in South Asian markets, however the key difference between South Asia and
a market like China is the retail infrastructure, the consumers are definitely
there, but there is still a need for more development in terms of
infrastructure. Nevertheless we are certain that in South Asia there is
tremendous potential,” Urquhart said.
He proceeded to state that what
OMEGA, who have a presence in India, Sri Lanka, Pakistan and Bangladesh, have understood
the unique psychographics of the consumers themselves and the brand’s
strategies need to be adapted to fit the consumers in the region and their own
priorities. “Down the road though I am sure the whole sub-continent will erupt
one day into a big market,” he added.
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| OMEGA De Ville Butterfly |
Graced with a delicate
butterfly design, the new OMEGA De Ville Prestige “Butterfly” is inspired by
the beauty found in nature and is an enchanting addition to the Prestige
collection. The exquisite butterfly motif on the dial is inspired by Asian
popular culture, which associates the delicate being with love and
longevity.
The choice of an Asian
country as the host for such a high profile event, along with the Asian
inspired themes embodied in the watch is not doubt an indication of OMEGA’s
long term commitment to and strong presence in this region.
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| OMEGA De Ville Butterfly |
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Sri Lanka Business