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| Group of winners with Samsung and Dialog officials |
Samsung also conducted a
mobile truck promotion across the country in all the provinces and major towns,
which was amplified via an integrated communications campaign which featured
TV, radio, social media and print advertisements. The island-wide truck
promotion provided Samsung customers with free gifts, access to easy payment
schemes and gave them the opportunity to participate in the draw and stand the
chance to win an array of exciting prizes. The daily prizes include DVD Players,
and 24 inch TVs which will be given away over the course of eight weeks. The
weekly prizes include refrigerators and 32 inch Curve TVs. Finally, one lucky
winner will walk away with the grand prize of a brand new KIA Sportage, of
which the winner will be announced shortly.
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| Group of winners with Samsung and Dialog officials |
The ‘60 Days of Happiness’ celebration
was launched to showcase Samsung’s smartphone range which are both
affordable and equipped with the latest features and state-of-the-art
technology. In order to provide equal opportunities to all of its loyal
customers, Samsung engaged communities across Sri Lanka and made the promotion
applicable to its entire smartphone range. Therefore, customers who purchased
an entry-level smartphone, which is an upgrade to a more basic feature phone,
and those who purchased the latest smartphone such as the Galaxy S6 edge+, were
all given an equal chance of walking away with the grand prize of the KIA
Sportage or any other gift.
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| Prize winner, Anusha Kumari with Youngmin Shin - Managing Director of Samsung in Sri Lanka and Asanga Priyadarshana - Head of Business, Mobile Telecommunications, Dialog |
Smartphones that could be
purchased as part of the promotion included the Samsung Galaxy Star 2, the
Samsung Z1, the Galaxy Ace, the S Duos, the Samsung Galaxy J series, the
Samsung Prime series, the Galaxy A and S series (including the S6 edge+) and
the Galaxy Note series (including the latest Note 5). All prize winners were
selected via random raffle draws to ensure that all participants have a fair
chance of winning prizes.
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| Prize winner, M.P.B Eranga with Youngmin Shin - Managing Director of Samsung in Sri Lanka and Asanga Priyadarshana - Head of Business, Mobile Telecommunications, Dialog |
Youngmin
Shin, Managing Director of Samsung in Sri Lanka, said, “Sri
Lanka is a very important market for us in the Asian region and through this
promotion, we have been able to drive the sales of our smartphone range and
strengthen our brand presence throughout the country. This promotion enabled us
to reach all corners of Sri Lanka and we were able to reward and give all of our
loyal customers, an opportunity to participate in the raffle draw. We hope that
this promotion will create significant excitement around the Samsung brand and
help us to strengthen our customer engagement levels and market leadership in
Sri Lanka.”
About Samsung
Electronics Co. Ltd.
Samsung Electronics Co.,
Ltd. inspires the world and shapes the future with transformative ideas and
technologies, redefining the worlds of TVs, smartphones, wearable devices,
tablets, cameras, digital appliances, printers, medical equipment, network systems,
and semiconductor and LED solutions. We are also leading in the Internet of
Things space through, among others, our Smart Home and Digital Health
initiatives. We employ 319,000 people across 84 countries with annual sales of
US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.
Tags
Sri Lanka Business