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| amanté |
Sri Lankan premium lingerie brand now open to customers around the globe
With the launch of amanté’s
e-commerce platform, customers in Sri Lanka and beyond can
purchase the premium lingerie brand with minimum hassle.
The online portal is designed to suit today’s
fast paced lifestyles, where convenience is key. It will enable women, or the
men in their lives, to choose lingerie online and have them delivered to their doorstep be it in Sri Lanka or overseas.
With the firm belief
that fine lingerie is the privilege of every woman, amanté began operations in
Sri Lanka in over 3 years ago. The brand embodies two decades of excellence by
MAS in the field of lingerie and close-to-skin apparel manufacturing. amanté
products are tailored to suit the silhouettes and preferences of the South
Asian woman; making it the preferred brand of thousands of women who seek
premium lingerie.
The online portal is
many things at once. It’s the one stop destination for a busy woman seeking to
do her lingerie shopping on the go, the painless solution for a woman who
prefers to do her lingerie shopping in private and the ideal place to find the
perfect gift for that special woman in a gentleman’s life. The portal will
initially offer the full range of amanté bras and panties online, later
extending to the full amanté portfolio of sleepwear, swimwear and sportswear.
Speaking on the brand’s
growth plans and expansion, General Manager amanté Sri Lanka & Bangladesh,
Sasanka Bandara stated that ecommerce will grow to be a key channel in the Sri
Lankan retail sector with the growth of ICT and mobile penetration. With the
growth of online retailers, today’s consumer will continue to seek not just
value and price but convenience and ease of access. Further, online channels
will give consumers access to view a brand’s product range at leisure, identify
the style of choice and visit the Boutique subsequently; giving a new dimension
to traditional retailing.
“The e-commerce site
of amanté has been designed taking in to account the desires of the modern
fashion-forward consumer,” noted Varuni Vanderpoorten, Brand Manager, amanté
Sri Lanka. The online platform will focus on these consumers who seek premium lingerie;
while rewarding them for their patronage and loyalty. She went on to state that
online shopping as well as the delivery of goods and unwrapping will create an all-around
unique shopping experience.
The online shopping
experience at global.amantelingerie.com offers island wide delivery within 2
working days for Western Province orders and a maximum of seven days for all
other locations. Moreover, the products can also be shipped internationally to
customers across the globe. amanté products are shipped via a reputed courier
with a tracking number provided for customer convenience.
While Credit Card
payments are accepted, Sri Lankan consumers will be eligible to pay cash on
delivery and benefit from free shipping during the initial months. They would
also be able to exchange items at the amanté Boutiques in Colombo or Kandy if
required.
The move to
facilitate online purchases unlocks diverse new markets for amanté – giving consumers
worldwide the chance to directly interact with a Sri Lankan brand of
international standards. Such individual initiatives will work in tandem with
the efforts of the fashion and apparel industries to popularise Sri Lankan
designer brands on a global scale.
Tags
Sri Lanka Business