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| Ford Mustang |
Automotive
enthusiasts are in for a long-awaited treat, as American muscle cars are made
available for purchase for the very first time at Cars@Duplication with online
viewing exclusively available on Carmudi.lk. The dealership will introduce to
Sri Lankan consumers six Ford Mustangs of a 1000 piece limited edition
collection.
“We are very
passionate when it comes to bringing down the most sophisticated and trendy
vehicles and really pushing the envelope. In that sense the extension of our
range into the American Muscle range is a bold and timely move since this is an
untapped market for this type of vehicle.
“However this has
also been a landmark event for me personally having grown up with posters of the
Ford Mustang on my wall like so many others. It is an iconic brand and we are
very proud to be one of the first to introduce it to the Sri Lankan market
through our showroom and online through Carmudi.lk,” Cars@Duplication Managing
Director, Rukshan Tissera stated.
American Muscle cars
are veritable icons of power and high performance and their availability in Sri
Lanka is a truly historic achievement for the local automotive scene. However
until 2015, they were produced solely in Left-hand drive (LHD) models to suit
standard American regulations.
But with the
dedicated global following for these stunning vehicles, Ford last year decided
to produce a 1,000 of its flagship Ford Mustangs in Right-hand Drive (RHD) for
the first time in order to give fans of the brand the chance to have their own
personal experience with the brand.
The response at the
time of production last year had been overwhelmingly positive with 9,300
Europeans from across the continent applying to reserve the first 500 RHD
Mustangs alone. In that context it is a truly remarkable achievement that
Cars@Duplication will be bringing six Ford Mustangs into the market.
The cars will come in
two models – the Fastback Coupe model and a soft top convertible variation –
with two possible engine sizes: a 5 litre V8 engine and a 2.3 litre Eco-boost
engine. The Mustangs will also be offered in eight possible colours allowing
buyers a high level of customization.
While Sri Lanka’s car
collector circuit is home to some truly special Tuner models – typically Asian
vehicles that are modified to individual preferences – and even some Exotic
sports cars, the entry of the American muscle category is certainly a groundbreaking
event.
Meanwhile, commenting
on the rationale behind Cars@Duplication’s collaboration with Carmudi.lk, in
retailing the Ford Mustang, Tissera explained how his company’s approach to
technology and the online space is neatly aligned with Carmudi’s own service
offering.
“Carmudi.lk has
really done a lot to position itself ahead of the competition and we believe
they have a big future ahead of them. They have a simple, easy-to-use interface
that is reliable and the search optimization features they have built really
makes for a pleasant and unique experience.
“We too have been working
hard to incorporate technology, social media and online marketing into our
business model in a meaningful way and in that sense we feel that Carmudi.lk is
a platform that we can really integrate well with,” he noted.
For more information
visit the Cars@Duplication facebook page or visit www.carmudi.lk
About Carmudi
Carmudi was founded in 2013 and is
currently available in Bangladesh, Cameroon, Congo, Ghana, Indonesia, Ivory
Coast, Mexico, Myanmar, Nigeria, Pakistan, Philippines, Qatar, Rwanda, Saudi
Arabia, Senegal, Sri Lanka, Tanzania, United Arab Emirates, Vietnam, and Zambia.
The vehicle marketplace offers buyers, sellers and car dealers the ideal
platform to find cars, motorcycles and commercial vehicles online.